Webhooks to Google Data Studio

This page provides you with instructions on how to extract data from Webhooks and analyze it in Google Data Studio. (If the mechanics of extracting data from Webhooks seem too complex or difficult to maintain, check out Stitch, which can do all the heavy lifting for you in just a few clicks.)

What are webhooks?

A webhook is a way for one application to provide other applications with real-time information. Webhooks send data through user-defined HTTP POST callbacks, which means an application that uses webhooks can POST data when an event occurs to a specified endpoint (web address).

Getting data out of webhooks

Different applications have different ways to set up webhooks. Often, you can use a management console to define the webhook and specify the endpoint to which you want data delivered. You must make sure that the specified endpoint exists on your server.

What does webhook data look like?

Webhooks post data to your specified endpoints in JSON format. It's up to you to parse the JSON objects and decide how to load them into your data warehouse.

Keeping data from webhooks up to date

Once you've set up the webhooks you want and have begun collecting data, you can relax – as long as everything continues to work correctly. You have to keep an eye on any changes your applications make to the data they deliver. You should also watch out for cases where your script doesn't recognize a new data type. And since you'll be responsible for maintaining your script, every time your users want slightly different information, you'll have to modify the script.

From Webhooks to your data warehouse: An easier solution

As mentioned earlier, the best practice for analyzing Webhooks data in Google Data Studio is to store that data inside a data warehousing platform alongside data from your other databases and third-party sources. You can find instructions for doing these extractions for leading warehouses on our sister sites Webhooks to Redshift, Webhooks to BigQuery, and Webhooks to Snowflake.

Easier yet, however, is using a solution that does all that work for you. Products like Stitch were built to solve this problem automatically. With just a few clicks, Stitch starts extracting your Webhooks data via the API, structuring it in a way that is optimized for analysis, and inserting that data into a data warehouse that can be easily accessed and analyzed by Google Data Studio.